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FIBRE
How our clothing choices impact animals
Today, we're becoming more aware of how our clothes impact others. While many of us might know the impacts of fast fashion, the reality of how the clothes we wear impact animals might still be somewhat unknown.
The fabrics we wear have stories to tell, stories that often involve the animals that have been impacted by our clothing choices. We're diving deep into the world of fashion with a conscience, where we celebrate style that doesn't compromise on our values. Join us in making choices that align with empathy and respect, all while looking fabulous.
Fast Facts
Pledge to say no to clothes derived from animals
Spare animals from suffering by choosing animal-free fibres.
Say "no" to clothes derived from animals, and choose animal-free fibres instead.
The clothing we wear can speak volumes about our values. By choosing animal-free fibers, we make a powerful statement against cruelty and exploitation. Animals are intelligent, emotional beings deserving of our respect, not materials to be used for our convenience. By taking this pledge, we commit to clothing choices that honor our principles of compassion and sustainability. Together, we're weaving a future where fashion is kind to both animals and the planet, without compromising on style or ethics.


HOW PRODUCING WOOL IMPACTS ANIMALS
Many people aren't unaware of wool production's huge impact on sheep. From the high mortality rate of lambs bred into bitterly cold winter conditions with limited shelter, painful procedures administered with little pain relief, selective breeding, annual shearing and early slaughter, sheep face short and often brutal lives in the wool production industry.


LEATHER
HOW PRODUCING LEATHER IMPACTS ANIMALS
Bovines (cattle and buffalo) are the most commonly used animal skin in the leather industry.
While many consider leather a by-product of the meat and dairy industry, its economic contribution to it is so significant that leather is a co-product of these industries. Without the sale of leather, these industries would suffer considerable financial impacts.
Leather has been toted as a natural, environmentally friendly material; tanning animal skins to create leather harms the planet and humans.

FUR
HOW FUR PRODUCTION IMPACTS ANIMALS
Due to awareness campaigns, most people know the horrors of fur production.
Today, around 95% of fur (used in fur products and fur trim) comes from animals on factory farms.
The remaining 5% comes from wild-caught animals, for whom there is little oversight on how they are hunted, trapped or killed.


FEATHER & DOWN
HOW FEATHER AND DOWN PRODUCTS IMPACT DUCKS AND GEESE
Feathers and down come either from live birds with their feathers painfully ripped or from those who have been slaughtered.
Feathers may come from birds raised in factory farm conditions and even from birds used in producing Foie Gras.
SILK
HOW SILK PRODUCTION IMPACTS SILKWORMS, HUMANS & THE ENVIRONMENT
Research has demonstrated that silkworms can feel pain and remember being a caterpillar.
To produce 1kg of silk, 5,500 silkworms are boiled alive in their cocoons.
The production of silk has significant health impacts on humans as silkworm rearers are exposed to physical, chemical and biological agents when boiling and steaming cocoons and the silkworms inside them.

LIFESPANS
Typical lifespans of animals used for fibre production


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